Context
9Tea is an imaginary brand (and brainchild of a close friend of mine) that specializes in alcoholic boba. From scratch, I created a visual identity for 9Tea, inspired by the fun and bold beer can designs that I see every time I go grocery shopping.
The brand takes familiar flavors, such as classic milk tea, and adds a twist that makes it perfect for big groups, small gatherings, and everything in between.
Design objective
Create a brand image that reflects an energetic, exciting, and versatile product/personality. I knew I wanted to opt for a more illustrative style with lots of visual interest, and experimented with incorporating more rounded shapes for a flowing, carefree look.
The brand mark incorporates the name of the brand, 9Tea, as well as the Chinese character 酒, meaning alcohol.
