9Tea
Personal project (2022)
Overview
9Tea is an imaginary brand (and brainchild of a close friend of mine) that specializes in alcoholic boba. In this exercise, I designed a cohesive visual identity for the brand.
Design objective
Create a brand image that reflects an energetic, exciting, and versatile product/personality. I knew I wanted to opt for a more illustrative style with lots of visual interest, and experimented with incorporating more rounded shapes for a flowing, carefree look. The brand mark incorporates the name of the brand, 9Tea, as well as the Chinese character 酒, meaning alcohol.
