Spoon University, founded at Northwestern University in 2014, is now a global community connecting food lovers. As the founding chapter, Northwestern's Spoon University is the only chapter with a print magazine. The theme-specific magazine publishes two issues a year, and I joined as Creative Director during my junior year.
Spring 2021 issue: Farm to Table
As Creative Director, I created a style guide for my team of designers, ensuring a cohesive visual identity for the issue. As this was created when COVID restrictions were still in place, I worked with the photo and editorial teams to coordinate photoshoots and ensure consistent quality of visual content. To follow the spring theme, we decided to highlight photography, implement bright colors, and play with negative space.
Feature: Urban farming in Chicago
Winter 2021 issue: Comfort Food
This is the first issue I ever creative directed for Spoon! This issue was created during the height of COVID in 2020. As an effort to move away from text-heavy previous issues, our goal was primarily to let photos shine through with a more minimal design style.
Inspired by the hand-drawn covers of LA Mag, Chicago Magazine, and Washingtonian. Comfort food is warming and welcoming, and I wanted to channel home-style handwritten elements in this cover.
Hand-drawn type and graphics were created with Procreate.
I had the opportunity to photo direct a feature on this story about kimchi. As an Asian American, I resonated with the main sentiments of the article, and wanted to showcase the food as a vibrant centerpiece. I particularly loved the combination of oranges and reds on a dark background.