SIMON & SCHUSTER
Corporate Marketing & Promotion (June 2021-present)
For the past month, I have been working under the advertising and promotions department of Simon & Schuster, one of the largest and most influential publishing houses in the country. As a designer in the department, I am tasked with creating ads, social media posts, and other print promotional material for book launch campaigns for renowned authors.
Link coming soon!
Social Media Marketing Plan (Spring 2021)
During spring quarter 2021, I took a Digital Social, and Mobile Marketing course. Over the course of nine weeks, I worked with seven other team members on a quarter-long project to create a cohesive marketing plan for Graylog, a log management software company based in Houston. My group specifically focused on Graylog's presence in the manufacturing sector.
After weeks of meeting with Graylog's CMO, my group and I conducted industry analyses and competitive assessments, honed in on Graylog's target market, and devised strategies for greater social media engagement on platforms like Twitter and Facebook.
Case Study (Spring 2021)
I worked with two other students in my Message Strategy and Persuasive Communications class to deliver a creative brief for the sparkling water brand La Croix. After we finalized the brief, I hand illustrated a storyboard for our proposed 15-second spot.
Case Study (Winter 2021)
For my Integrated Marketing Communications Strategy course, I worked with a team to create a solution for Chase Sapphire to better differentiate between their credit card options.
Case Study (Fall 2020)
For my Consumer Insights course, I worked on a 10-minute presentation analyzing the brand messaging of Apple through Damien Chazelle's viral vertical cinema ad.