As a newly established lab within the School of Communication at Northwestern University, the mission of the Center for Communication and Public Policy is to advance interdisciplinary and collaborative communication scholarship informing public policy across a variety of social, political, international, health, science, and environmental policy domains.
I was brought on to create a brand new visual identity for the Center, including a logo and style guide for future marketing materials.
To create a memorable, professional logo for academic and formal use by the Center for Communication and Public Policy. While the default option for a research lab logo is to use the classic Northwestern "N" icon, my goal was to create a symbol that better represents the work and mission of this exciting new lab.
I was also tasked with creating a second, more playful logo for social media usage.
Shown here are the various drafts I went through during logo ideation.
Simple branding guide