Founded in September 2012, BRicK is an independent, women-owned consulting and collaborative management firm specializing in housing and community development. The firm's work focuses on creating replicable, scalable and sustainable regional strategies.  
I was brought on to give their website a visual refresh, while my co-project manager worked on rewriting the site's copy. 
Project timeline: September - December 2020
Team members: Alisa Gao, Michael Ma
Tools: WordPress, Adobe Illustrator, Adobe InDesign, Google Fonts
Identifying the problem
The old site lacked a clear visual identity and hierarchy. Main problems with the design included:
• Inconsistent typography throughout the site
• Inconsistent, dull colors that don't communicate the forward-thinking nature of the firm
• Lack of clear and updated photos/visuals that show what the firm does
Ideating
The Visual Rebrand
The goal with the rebrand was to create a clean, professional, modern, and optimistic look and feel for the site through new colors and typography.
Because much of BRicK's work revolves around research and strategy, there weren't many photos that could really illustrate the core of their mission. With abstract concepts, I decided that an illustration on the site's landing page would work better to create an engaging first impression.
The Final Product & Reflections
We decided to build our final website with Wordpress, so that after we left the project, BRicK team members would still be able to easily make edits to the site. The site features a prominent, illustrated landing page and a bright, clean visual aesthetic.

If given more time, I think I would've liked to experiment more with custom HTML blocks with Wordpress. Pages such as the "What we've done" portfolio section were difficult to organize in a visually clean manner with the existing templated tools that Wordpress offered, and with more time I would've wanted to see if there were options to manually code a better tool.
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